Troxler Virtual Interactive Showroom

It’s all in the details

Troxler Electronic Laboratories, Inc. produces precision quality control and measurement equipment for the highway and construction industry. With a comprehensive portfolio of field products, Troxler wanted to enable their sales team to demonstrate product from anywhere, at any time.

A virtual, interactive showroom experience immerses online visitors in the world of Troxler and their product offering.
Oversized and heavy product offerings historically too unwieldy and large to bring to the trade show floor can now be experienced up close and personally.
Designed as a 360 walk-through tour with all equipment drawn to scale, users can view products from all angles to get a better understanding of how the equipment works.
Detailed hotspots strategically placed throughout the tour offer opportunities for customers to learn more and explore video content.
The virtual tour was placed on a subdomain for easy, direct access and linked from their corporate website.
Audiences can quickly explore products without navigating their main website, while the sales force can access targeted product information instantly.
As Troxler’s story and product line evolve, the rendered tour can easily be expanded to include new rooms, products, and content.