It’s all in the details
This 10×20 inline booth was designed for flexibility, with unique features to support the CTO in presenting and demonstrating features directly on the trade show floor.
- A white erase built-in backwall was created so their CTO could draw concepts when presenting complex information to prospects.
- Using custom laminates and tension fabric, the booth was designed to slide and scale to various sizes.
- A backlit logo on a clever reception desk lends personality and brand recognition to the booth.
- The brand was also elevated by using corporate colors in clever ways, such as carpeting and space segmentation.