It’s all in the details
United Therapeutics is a research and development company working to find a cure for pulmonary hypertension in a culture that encourages innovation, creativity, diversity and even fun! Our job was to craft a 50×50 custom trade show booth to reflect that spirit of innovation and underscore their life-saving mission.
- This 50×50 custom booth features graceful curves, providing a powerful sense of movement throughout the space with a nod to innovation and inspiration.
- A custom hanging sign creates the illusion of lungs floating in midair and an unforgettable image for visitors in the exhibit hall.
- A curved archway connects four monitored towers, each representing a different UT product line.
- Each product tower features vibrant LED accent lights. The colored lights matched the product lines to create a cohesive branded space.
- A large circular reception desk with inlay accent lighting and a raised acrylic bar top provides ample space for conversation with visitors.
- The booth also housed a completely separate space for the Medical Affairs Division to meet pharma regulations. A curved back wall provided storage, monitors, and total separation from one area to the next.