Will They Remember Your Website?
Seven Ways to Help Your Website Stand Out
Approximately 380 websites are created every single minute across the globe. That’s a staggering number, and hard to even get the brain around. In fact, as of January, 2020 there were 1,268,289,402 websites out there – all competing for eyeballs!
To make matters worse, more and more organizations are utilizing plug and play templates, libraries of standard themes, and drag and drop site builders. These are great and useful tools but need to be used wisely. Many of those millions of sites out there look eerily alike — leaving visitors (and your brand) lost in the murk of the all-too-familiar.
Fortunately, you need to worry about only one thing only when you design your website – the visitor you want to attract. But with all that competition, how can you be sure your site will standout? How can your design cut through the masses of mediocrity to tell a story that’s sure to be remembered? Here a few tips and tricks to make your website stand out in a sea of sameness:
1. Use Unique Backgrounds
Backgrounds can tell a subtle or powerful story, using pattern, color, symmetry, photography, even animated graphics. Create dimension on your site by surprising your visitors with thoughtful, memorable backgrounds that make your brand your own. It’s important not to use stock photography or patterns unless they are combined in interesting ways.
2. Move Beyond the Basic Full Bleed Image
Over the past several years, we’ve seen a huge increase in the number of websites designed with large, full-screen banner images. Whether you call them “hero” images or “banner” images, there are real advantages to this kind of focal design, but there is more than one way to skin a cat. Video, interesting image cropping, 2D and 3D interactive objects – there are a variety of ways to tell your story that move beyond basic, full bleed image.
3. Use Motion to Engage, Not Confuse
Motion on a site can really draw the eye – but if it has no purpose, it can make people crazy, too. Don’t use motion for the sake of look and feel – use it to draw the eye to an important aspect of your story. Motion should engage your audience, expand or clarify a feature, or lead to a call to action – and should not be used as simply “site décor”. When used to emphasize a point, motion can really help your site (and your message) get heard.
4. Consider Custom Illustration
Oh, the artistry of an illustrated story! Whether it’s a custom infographic, an interesting icon, or a product come to life, illustration can make the complicated simple and your brand spring off the page. There are few other ways that can so dramatically set your website apart than using one-of-a-kind illustrations that tell your one-of-a-kind story.
5. Make. Every. Word. Count.
We all know that brevity is your friend when it comes to content. Less is definitely more in the world of words on a website. However, that’s no excuse to treat words like an afterthought! In fact, it’s all the more reason to make every word count. To be remembered, the language you use should be a thoughtful extension of you – your voice, your ideas and your own unique perspective. Whether you use humor or science to tell your story, make your voice unique, authentic, and true to your brand.
6. Choose Stock Photography with Care
Good stock photography is your friend, but what separates “good” from “bad?” When you want your website to stand out, you need to be careful of choosing trite images to tell your story. There’s nothing wrong with a photo of people gathered in a conference room, but make it come to life by finding images with interesting angles or perspectives. Even better, find an entirely new way to express your idea. Stay away from stock that looks like you’ve seen it before (because the truth is, you probably have!)
7. Leverage the Value of Custom Photography
Investing in custom photography is a powerful way to stand out from the crowd, and surprisingly smart solution for even tight budgets. Why? Because if you get a great set of custom images of your product, people, or processes, you can tell a story no one else can tell, setting you and your product apart and eliminating the need for constant or recurring stock photo fees A gorgeous shot stops people cold, and that’s a good thing when you are trying to make a lasting impression.
There are so many ways to make your website stand out and to make your story memorable and compelling! We hope this gives you some food for thought. And don’t forget to keep your website easy to navigate! Here’s are some tips to help improve the user experience.