The Wonders of WordPress
8 Reasons to Consider WordPress for Your Next Website
Thinking about creating a new website or redesigning your existing one? Wondering how you’re going to keep it current once you launch it? Before jumping straight into the design, it’s important to choose a platform that will suit your needs for the long term.
While there are a number of easy-to-use web-based platforms today such as Wix and Squarespace getting a lot of attention, a full-fledged content management system (CMS) provides much more flexibility. A CMS, such as WordPress, gives you the ability to easily style different types of content such as staff, locations, etc. This saves tremendous time in styling similar content and ensures consistency.
This brings us to the question of which CMS you should choose. For many applications, WordPress is the ideal solution. Here are 8 reasons why we prefer WordPress.
1. It’s all yours!
If you choose options like Hubspot or SquareSpace, when you leave their platform (and recurrent subscription model), you need to completely rebuild your site. If you build a site in WordPress it’s all yours – making it the perfect tool to easily update content without reinventing the wheel.
- A good developer will structure in such a way that even if you change themes, you don’t lose your customizations.
2. It’s a robust Content Management System
WordPress is a full-fledged content management system. You can create different content types and tags for items like news and events or the different products you sell – providing endless control over how you display content.
- A good developer can easily customize to help you organize different types of content.
3. It’s well established & very secure
Started in 2003, WordPress has grown from its humble roots. Today, more than 35% of the websites are powered by WordPress. Included in this list are recognizable names like Microsoft, Spotify, Time, and CNN. And WordPress constantly updates all its security tools, protecting your website from unauthorized access. It also provides airtight security through the means of powerful WordPress security plugins.
- A good developer will keep your site up to date.
4. It’s Open Source
WordPress is an Open Source project with a large community of very talented developers. There’s no licensing fee for using it. And there are literally hundreds of people from around the world working on it, constantly adding new functionality. Many commercial software packages don’t have this big of a development team.
- A good developer understands how to leverage all this functionality – not simply configure themes and plugins.
5. It’s easy to extend
Based on its success, there is a very active developer community that has created wide variety of options to extend the core functionality of WordPress. Do you need custom forms, membership support, e-commerce, slideshows, search engine optimization or spam blockers? There are really great plug-ins for many of these things. At the same time, you don’t want to use plugins for everything, as it can have an impact on the overall speed of your site (which Google cares about very much).
- A good developer will know when it is more prudent to add code into the site rather than load an extra plugin.
6. It has broad media and social media support
You can easily incorporate and control all different types of media into your WordPress site. Audio, video, video that automatically loads content from YouTube or Vimeo, slide shows, galleries, pull in Twitter feeds or Instagram, etc.
- Plugins for Twitter, Instagram, etc have preset formatting. A good developer can customize the output for you.
7. It’s search engine friendly
Creating a content-rich website is only half the battle. The other half is making sure that prospective customers can easily find your site when they are searching the web. It’s very easy to build a search engine friendly site with a number of the available plug-ins for WordPress. Our personal favorite is All-in-One-SEO Pack.
- Adding search data is only one piece of search results. A good developer can fully optimize your site for speed.
8. Visual editors
Visual editing is a must have feature for anyone who needs to easily update and maintain their website. WordPress has built in functionality and there are a number of themes that have even more advanced visual editing capabilities.While it may seem like creating all your content in a visual editor is the way to go, sometimes you want to reuse the same content in several different layouts and don’t want to have to edit it in multiple places.
- A good developer can add automatically load different types of content onto a page, for example, placing a bio on a staff page and on every blog post that they write.
We understand that choosing the right CMS is a big decision and we’d love to help you explore the right solution for you. Give us a call today – we’re happy to help!