It’s all in the details

In order to create an immediate impact in a crowded market, a full-suite of materials helped tell the story and value of a Tobra’s groundbreaking medical device.

  • We created materials to support a 5 Step “How To” illustration set in order to drive home the product’s ease of use.
  • Clean, high impact photography provided sophistication while highlighting key product features.
  • Collateral kept the product front and center, and quickly showcased core differentiators.
  • Creative was crafted to appeal to broad audiences, including surgeons, operating room staff, and purchasing personnel.