It’s all in the details
In order to create an immediate impact in a crowded market, a full-suite of materials helped tell the story and value of a Tobra’s groundbreaking medical device.
- We created materials to support a 5 Step “How To” illustration set in order to drive home the product’s ease of use.
- Clean, high impact photography provided sophistication while highlighting key product features.
- Collateral kept the product front and center, and quickly showcased core differentiators.
- Creative was crafted to appeal to broad audiences, including surgeons, operating room staff, and purchasing personnel.