New Velocity offers a comprehensive sales training program that includes courses on Prospecting & Approaching, Closing & Presenting, Follow-up & Referrals and Leadership Development. To help reinforce the principles they teach, they offer classes onsite, online and ongoing webinars. The new site was designed to communicate their course services – which is sales training, but also incorporate the related services of Leadership Development, Keynote Speaking and Sales Recruitment.
On the home page, our most important call to action is to Watch the Video – which appears at the top of the page and also in the blue band further down the page. We also wanted to capture the three methods of delivering training and the types of course right up front. Lastly we incorporated some special functionality to allow them to change out the logos of the companies they work with. On the curriculum page, we wanted to make it easy to identify each of the classes and leveraged color coding for the course categories. That color coding is carried into the individual course descriptions when you click on them. On the webinar page, we incorporated two different views so visitors could search by date or by topic.