SETTING THE
STAGE FOR INVESTORS

Cree Investor Day

Cree’s technologies are powering an electric future, leading the industry’s transition from silicon to silicon carbide. They were planning an event designed to update investors on their transformation efforts and long-range plans. Our task was to create a dynamic branded experience that would underscore the high-tech innovation of their products and company.

It’s all in the details

This stage and demo area were designed for one-on-one engagement and high-impact, product education. We set out to create a sleek space that would encourage investors to take a closer look at the products and learn more about the company’s ongoing innovation:

A dynamic stage was crafted with white overlapping panels and halo lighting, giving a futuristic, clean and modern look to the space, while allowing the products to be the star of the s.
Demo areas were fabricated with acrylic and laminate to underscore the high-tech brand of the company.
The centerpiece of the display area was a one-of-a-kind 3D acrylic car that highlighted how Wolfspeed is pushing electric vehicles ahead of the curve.
Edge lighting on acrylic pieces created a sophisticated mix of depth and shadow that invited investors into the space.
Engineered for practicality, the back wall of the stage was crafted with tension fabric to keep the design light and easy to break down.