Weekly Roundup: March 19, 2012

With March Madness in full swing, I am sure there a few great articles that you might have overlooked. Good thing we’ve got you covered with our Weekly Roundup! Here are eight great articles from last week on web design, trade show exhibits, marketing and social media that you might have missed.

#1. 10 Innovative Uses for Facebook Timeline For Brands

Since the launch of the Facebook Timeline profile for businesses, a lot of brands have created some very clever profile pages. Get inspired with these awesome examples. And remember, if you haven’t already updated your Facebook page to take advantage of the new timeline layout, that all Facebook brand pages will automatically be switched to this layout at the end of this month.

#2. Infographic: Google+ for Business

Google+ has been around for quite a few months and a lot of people are still not using this social network to its full potential. If you are still debating whether or not to join this network, here are some interesting facts to consider.

#3. To Follow or Not to Follow: Should Small Businesses Follow Everyone Back on Twitter?

Twitter is a valuable tool that allows your business to reach a lot of customers. A big question that many brands have struggled to find an answer to is whether or not to follow everyone who follows their brand on Twitter. How do you handle all of your followers?

#4. Is Google Siriously Nervous About Search Innovations?

Google is going to be releasing sweeping changes to its search functionality – making some of the biggest changes ever. Google essentially is Internet search and hearing that they are planning on rethinking their entire strategy has made a lot of people raise an eyebrow and question what is really going on at Google.

#5. Newly Redesigned Pinterest Profile Pages Go Live

Last week, Pinterest rolled out its first profile makeover since its rise to fame.  With the new update, Pinterest is trying to help users connect with each other and content more easily.

#6. Four Pinterest Marketing Tips

Has your brand joined Pinterest yet? If you haven’t had a chance to jump onto this new social network, it might be a good time to ask yourself if Pinterest and your brand are a match. If they are, here are four marketing tips you can use to channel the power of this social network.

#7. 5 New Rules for A Winning Brand Launch

Kraft launched a successful new brand for the first time in 15 years with the launch of MiO, a liquid water enhancer which recently reached $100 million in sales. How did Kraft do it? Launching a new brand is expensive and difficult but can be very rewarding. Here are 5 rules you should consider for a winning brand launch.

#8. How to Track Traffic from Pinterest in Google Analytics

How many referrals does Pinterest generate for your site? Are those visits valuable and do they convert? If you are looking for ways to measure your brands reach on Pinterest, here are four things you can measure using Google Analytics.