Staying up to date on the latest search algorithm changes, web design trends and hot new social media channels can be a challenge. Each week we try to help you out by rounding up noteworthy articles about web design, trade show exhibits, marketing and social media . Check out these eight great articles from last week.
#1. 5 Strategies for Creating Magnetic Online Content
Traditional advertising worked by distracting or interrupting peoples daily routine. To get people’s attention in this digital world, you need to add magnetic content into your marketing mix. Check out these five strategies and start telling your story.
#2. The 5 Basic Building Blocks For Branding Your Startup
For any company to grow healthily, it needs a properly defined identity. The first steps to creating a lasting brand happen in the branding process. If you are a new startup, here are five basic brand building blocks to help you get started.
#3. 13 Tips for Increasing Your Company’s Google Rank
Search engine optimization (SEO) is critical for any business’s success in our digital savvy age. To ensure that your Google ranking makes the grade, here are 13 awesome tips from young entrepreneurs that will help boast your SEO results.
#4. How Businesses Are Using Pinterest
Pinterest has been creeping up everywhere as the hot new social network of 2012. Even though this site is still in invite-only mode and has blatant rules against corporate promotions, some companies are finding ways to use Pinterest to engage with their audience. Find out how brands like Whole Foods and Land’s End are connecting with their audiences.
#5. Search, Plus Your World
Last week, Google transformed search once again — this time to make it more social. The search giant has incorporated content, people and relationships into its search results. Watch this short video and find out what features Google has added in Search plus Your World.
#6. 6 Steps to Getting Started with Google +
Rethinking your Google+ strategy since the latest Google Search Plus Your World update last week? Now more than ever, it is important for brands to begin interacting on Google+ to ensure their content gets picked up in the search engines and shared socially. Here are six easy steps that will help you get started using Google+.
#7. Under-Promise. Over-Deliver. And Your Brand’s Fans Will Talk
Do you remember the last time you got more than you expected? Companies that under-promise but over-deliver are creating memorable experiences that people will talk about for years to come. Find out how these brands created a truly memorable experience by simply over-delivering.
#8. What Is Your Marketing Trying to Do?
Is your marketing strategy driving sales? Building a strong brand keeps consumers coming back for more. To capture, fascinate and care about your consumers, start with engagement.
