Web Design, Trade Show & Marketing Roundup: April 16, 2012

Reading the Web Design, Trade Show & Marketing Roundup on SmartphoneStaying up-to-date on the latest web design, trade show exhibit and marketing news can be tough with trade show season in full swing, Google’s regular search algorithm changes and all the new features constantly being added to the major social media sites. Each week we look for the very best articles that you might have missed. Here are five must reads from last week.

#1. 5 Ways to Enhance Your Facebook Timeline Page With Images

Since the launch of Timeline, few brands have taken full advantage of the opportunities for visual branding. If you are looking for ways to make your page more visually appealing, here are five great tips that will help you effectively use images to brand your site on Facebook.

#2. 5 Tips for Managing Your Community on Google+

Managing your brand’s online presence across so many social media platforms can be a real challenge. Google+ is one social media site that often slips the minds of a lot of brand marketers and it is one network that needs to be monitored. Don’t forget to nurture your Google+ community.

#3. Toward a Simpler, More Beautiful Google

Last week, Google+ got a little makeover, making it simpler and beautiful. With updates to the navigation and profile pages, Google is putting a lot of hard work into making this site a social media contender. Find out what your new Google+ account looks like.

#4. How to Track, Analyze, and Improve Your SEO Strategy

Most brands are constantly looking for ways they can improve their SEO since having a well-optimized site means more traffic is being directed to their site. Do you know if your SEO strategy is working? Having the right metrics in place can help you understand and improve your SEO strategy daily. Learn about which metrics you need to watch and how to interpret them.

#5. 6 Ways Social Media Can Bring Your Next Event to Life

Event marketing has changed considerably for organizers and attendees thanks to social media. Companies trying to stand out at trade shows or major industry conference are tapping into the power of social media to make a splash. If you want to bring your next event to life, here are six ways using social media can help.