#1. How to Optimize Your Headlines for Google and Humans

Crafting headlines should be a key component of your SEO strategy. Although search-engine spiders that crawl your site may not understand or appreciate irony, humor or style, you should write catchy headlines for humans that are still search engine friendly. Read some of these headlines from leading news organizations that range from bad to best.

#2. Don’t Just Pin Images, Optimize For Pinterest

Looking for ways to connect with your customers, make your company a resource, drive more traffic and sell more of your products? Then you should be on Pinterest. Considered one of the fastest growing websites on the web, Pinterst is a noteworthy social network. Here are some great tips to optimize all of your brand’s pins.

#3. How B2B Marketers Can Succeed on the 6 Big Social Networks

Are you a B2B marketer? Have you been struggling to find your brand’s place on social media? HubSpot did an excellent job breaking down how to be successful on the top six social networks – LinkedIn, Twitter, Facebook, Google+, YouTube and Pinterest. Start tapping into these great resources today.

#4. The Best and Worst Times to Share on Facebook, Twitter

You have worked hard finding and generating content to share on your social networks. Now you want those links to stick and generate some buzz. Sot when is the best time to share links so they generate the most traction? Check out some of these statistics from Facebook and Twitter and learn when your company should be sharing.

#5. The 10 Greatest Marketing Campaigns of All Time

There is no better way to jump-start your next marketing campaign than with a little inspiration. To get your creative juices going, here are 10 of the best marketing campaigns of all time.

#1. A Marketers Guide to Pinterest (Video Infographic)

Pinterest is making great strides in the social media world. It has become one of the hottest social media platforms that brands are joining to interact and engage with their audience. If you haven’t joined this network, check out this beautifully designed video infographic which will get you up to speed with Pinterest in no time.

#2. About Social Analytics

Google Analytics rolled out a few updates last week, including a much-anticipated social reports tool that allows brands to analyze how social networks are impacting their business. Learn more about social reports and how social networks are important marketing channels for your brand.

#3. How to Maximize Your Facebook Engagement

Simply having a presence on Facebook is not enough. To take full advantage of this platform, you need to engage with your fans. Here are a few tips you should keep in mind when you are determining what the best ways are to engage with your Facebook audience.

#4. How to Create Embed Code For Your Infographic

It is considered best practice with certain types of content – like infographics – to make them easily shareable. You want people to share your infographic, but you also want them to come back to your site to download the original content. Here is a great tutorial on how to create embed code for your infographic and ensure people return to your site.

#5. Twitter Update Makes it Easier for Users to Discover Your Marketing Content

Content discovery is becoming a big problem for marketers. With so many brands pumping out content, your audience is faced with the challenge of sorting the good content from the bad. Learn about Twitter’s newly updated Discover tab and how it is aiming to help users find content that really matters to them.

#1. Why You Need Social Media, Even If Your Customers Don’t

Social media needs to be a crucial component of inbound marketing strategies for all companies. If your customers are not on these channels, it is still critical for your brand to have a presence. Here are 10 reasons why you might want to rethink your presence on these channels.

#2. 1000 Words About Images

Another great way to have your brand discovered on Google Images search results. But how does Google index your images? Help your site’s SEO by optimizing your images with these great tips.

#3. Why Great Design is the Future of Content Marketing

As designers and developers, we can achieve great heights when we first focus on the user and what they are trying to achieve. It is not just about creating a beautiful design, it is about creating an engaging design for your audience.

#4. Another Step to Reward High-quality Sites

Search Engine Optimization can be a positive and effective way to get your website to appear higher up in the search results. Using “white hat” SEO is the easiest way to have Google reward your high-quality site. These are some great “white hat” SEO tips that will benefit your site tremendously.

#5. Lurk First (and Four More Tips on Beginners Getting the Most out of LinkedIn Groups)

Looking to attract more clients? LinkedIn Groups might be the answer. With over a million groups to choose from, you are bound to find several communities to become active in. Here are five ways you can utilize these groups to grow your business.

#6. 5 Ways to Create Highly Shareable Pinterest Pictures for Your Business

If your brand is active on Pinterest, you need to create images that tell a story and intrigue the viewer to go beyond the pin to your site. Learn how to create pictures worth a thousand words for Pinterest and start driving more traffic to your website.

#1. 6 Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits – Whiteboard Friday

Google recently announced that they will start penalizing websites that are overly optimized. If you want to avoid penalization, here are some changes you might want to make in your SEO strategy before the update hits.

#2. Which Social Network Should You Use – and When? [INFOGRAPHIC]

Each business is unique and each of the different social media platforms offer different ways to reach potential customers. So which platform is right for your business and when should you use it? To help you get started with your social media strategy, check out this infographic full of tips and resources.

#3. 8 Do’s and Don’ts of Effective Web Design

In order to gain the attention of visitors to your website, it is important to place a strong emphasis of user interaction. Sites need be designed in such a way that all pages are optimized, convertible and actionable. But what really makes for an effective web design? Here are 8 do’s and don’ts for effective web design.

#4. 5 Ways Businesses Are Using Facebook Timelines

Since the release of Timeline, many business owners have been searching for ways to effectively use the new design to their advantage. With new features such as milestones and pinning, there is a lot of room for creativity on your Facebook brand page. Here are five great examples of businesses embracing and effectively using the new design.

#5. 4 Ways to Create Brand Content People Actually Care About

To create an effective marketing strategy for your social media presence, you need to consider your audience. Investing time, effort and resources into creating content that your audience will find compelling and worthy of sharing is crucial for your brand’s social media success. Start rethinking your strategic content strategy today and really start connecting your brand to life’s moments.

#6. 8 New Google+ Changes and How They Impact Your Business

Have you logged into your Google+ account lately? You might notice a simpler and more beautiful Google+. There were a lot of noteworthy updates last week that your business might need to catch up on. Learn more about these updates and how to take advantage of them to promote your brand.

#1. 5 Ways to Enhance Your Facebook Timeline Page With Images

Since the launch of Timeline, few brands have taken full advantage of the opportunities for visual branding. If you are looking for ways to make your page more visually appealing, here are five great tips that will help you effectively use images to brand your site on Facebook.

#2. 5 Tips for Managing Your Community on Google+

Managing your brand’s online presence across so many social media platforms can be a real challenge. Google+ is one social media site that often slips the minds of a lot of brand marketers and it is one network that needs to be monitored. Don’t forget to nurture your Google+ community.

#3. Toward a Simpler, More Beautiful Google

Last week, Google+ got a little makeover, making it simpler and beautiful. With updates to the navigation and profile pages, Google is putting a lot of hard work into making this site a social media contender. Find out what your new Google+ account looks like.

#4. How to Track, Analyze, and Improve Your SEO Strategy

Most brands are constantly looking for ways they can improve their SEO since having a well-optimized site means more traffic is being directed to their site. Do you know if your SEO strategy is working? Having the right metrics in place can help you understand and improve your SEO strategy daily. Learn about which metrics you need to watch and how to interpret them.

#5. 6 Ways Social Media Can Bring Your Next Event to Life

Event marketing has changed considerably for organizers and attendees thanks to social media. Companies trying to stand out at trade shows or major industry conference are tapping into the power of social media to make a splash. If you want to bring your next event to life, here are six ways using social media can help.

#1. In This Bright SEO Future, Don’t Forget the Basics

Google is constantly tweaking and updating their search algorithm to help people find the most appropriate answers on the web. Even though Google’s algorithm is always changing, there are some basic good SEO practices that never change, so don’t forget the basics when you start building your SEO strategy.

#2. Want to Be More Creative? Get Bored.

How do you solve an insurmountable challenge? When do your breakthrough moments occur? Under a pile of work or during moments of solitude? Taking a little time to get bored may be just the help you need to be more creative.

#3. 4 Facebook Features Marketers Can’t Afford to Ignore

Facebook provides some very powerful community management components for marketers. Often these metrics go unnoticed and are don’t get used to schedule updates and monitor a brand’s presence on Facebook. Check out four Facebook features that marketers can’t afford to ignore.

#4. What’s Better – On-page SEO or Link-building?

Where should you put your SEO budget? In on-page SEO or link-building? The honest answer is that it depends. Read through these four case studies to see how SEO strategies were developed to help each brand.

#5. How to Track Social Media Traffic With Google Analytics

Google Analytics is a very powerful tool that helps you see how visitors are engaging with your brand. But did you know that you can track social media traffic? Learn how to use Google Analytics to identify traffic from social media sites.

#6. Eye Movement Study Reveals Six Must-Know Things About Facebook Brand Pages

After Facebook shifted all brand pages to timeline, a study was conducted to track user eye movements when they visited a web-based brand page. Here are six big takeaways from the study that brands can learn from.

#1. 15 Must Know Tips to Rock Your New Facebook Timeline Business Page

Last Friday, Facebook began rolling all of the brand page profile designs over to Timeline. If you are looking for ways to take advantage of this new design, here are 15 must know tips to rock your new Facebook Timeline business page.

#2. 17 Examples of Twitter Brand Page Backgrounds to Inspire You

First impressions do matter, especially on social media channels where people may be engaging with your brand for the first time. You can really make a splash on Twitter by creating a brand background page that inspires. Here are 17 examples of awesome Twitter background pages to get your inspired today.

#3.  The Rise of Visual Storytelling in Marketing

With the rise of Pinterest, Instagram, Timeline and numerous other image-based platforms, using visual storytelling as a means of spreading your marketing message has arrived. Images are attracting tons of traffic and leaving marketers with the responsibility of turning those visits into leads. What are marketers to do in the rise of visual storytelling?

#4. How To Make Images Stand Out on Pinterest [Infographic]

Do you know how to optimize the pins that you post? The folks over at Pinnable Business came out with this awesome infographic telling you all the ways you can maximize your image optimization on Pinterest. Make your images stand out.

#5. 3 Reasons Facebook Brand Pages Are Good for Businesses

Just when marketers were beginning to feel comfortable on Facebook, Timeline was introduced and is throwing a monkey wrench into everyone’s social media strategy! Not to worry! Timeline’s new layout actually benefits brand pages. Here are three reasons why.

#6. Promotional Products

Exhibitor magazine asked 10 exhibit industry experts and promo-savvy marketers to share give their opinion on trade show swag. While some promotional products work for some brands, it doesn’t work for everyone. What is your take on trade show swag?

#7. Pinterest vs. Google+: Which New Social Network is Worth Marketers’ Time?

Many companies are using Facebook, Twitter and YouTube to promote their brands and boost their marketing efforts. With the recent launch of Pinterest and Google+, many marketers are beginning to question if they need to be on either or both. Find out which social network is right for your brand.

#1. Google’s Pending Algorithm Update to Penalize Over-Optimized Content

Google has announced that they are once again tweaking their search algorithm and will begin to punish sites that are too optimized for SEO or what they call “over-optimized” or “overly SEO’d.” The new update has not been released yet, but to find out how this change will affect your site, here is everything you need to know about the new algorithm update.

#2. The Art of Content Marketing

Effective content gives you a distinct brand, loyal fans, increased sales and holds your audiences attention. Writing good content is the easiest way to beat out your biggest competitors. Here are some great content marketing techniques that you can apply to your business.

#3. Reference of Dimensions for Facebook Timeline for Pages [Infographic]

On March 29th, all Facebook pages will automatically update to the new Timeline design. If you have not had a chance to update to the new design, don’t worry, you still have three days! This great infographic gives you all of the dimensions you need for creating new images for Timeline.

#4. Why B2B Companies Need to Up Their Communications Game

It is time for B2B companies to up their communications game and start acting more like sophisticated B2Cs in their communication strategies. It is about creating a brand that support end users and is rooted in customer value and social responsibility. How deep are your B2B company connections?

#5. [Infographic]: Check Out This Flow Chart to See If Your Business Belongs on Pinterest

Still struggling to decide if your business belongs on Pinterest? How do you know if it is right for you? This flow chart does an excellent job helping you make your decision.

#6. 10 Tips for Marketing With Pinterest

Many marketers have jumped on board with Pinterest and are trying to figure out ways to integrate this social service into their marketing mix. If you are looking for the best ways to guide interactions on Pinterest, here are 10 marketing tips that will help you successfully start pinning today.

#7. How to Use The New Facebook Page Admin Panel

If you have already launched the new Timeline design for your brand page, you may be wondering what the new admin panel at the top of your brand page is all about. The admin panel has essentially become your one-stop shop for the tools and tips your brand needs to manage its vital social connections.

#1. 10 Innovative Uses for Facebook Timeline For Brands

Since the launch of the Facebook Timeline profile for businesses, a lot of brands have created some very clever profile pages. Get inspired with these awesome examples. And remember, if you haven’t already updated your Facebook page to take advantage of the new timeline layout, that all Facebook brand pages will automatically be switched to this layout at the end of this month.

#2. Infographic: Google+ for Business

Google+ has been around for quite a few months and a lot of people are still not using this social network to its full potential. If you are still debating whether or not to join this network, here are some interesting facts to consider.

#3. To Follow or Not to Follow: Should Small Businesses Follow Everyone Back on Twitter?

Twitter is a valuable tool that allows your business to reach a lot of customers. A big question that many brands have struggled to find an answer to is whether or not to follow everyone who follows their brand on Twitter. How do you handle all of your followers?

#4. Is Google Siriously Nervous About Search Innovations?

Google is going to be releasing sweeping changes to its search functionality – making some of the biggest changes ever. Google essentially is Internet search and hearing that they are planning on rethinking their entire strategy has made a lot of people raise an eyebrow and question what is really going on at Google.

#5. Newly Redesigned Pinterest Profile Pages Go Live

Last week, Pinterest rolled out its first profile makeover since its rise to fame.  With the new update, Pinterest is trying to help users connect with each other and content more easily.

#6. Four Pinterest Marketing Tips

Has your brand joined Pinterest yet? If you haven’t had a chance to jump onto this new social network, it might be a good time to ask yourself if Pinterest and your brand are a match. If they are, here are four marketing tips you can use to channel the power of this social network.

#7. 5 New Rules for A Winning Brand Launch

Kraft launched a successful new brand for the first time in 15 years with the launch of MiO, a liquid water enhancer which recently reached $100 million in sales. How did Kraft do it? Launching a new brand is expensive and difficult but can be very rewarding. Here are 5 rules you should consider for a winning brand launch.

#8. How to Track Traffic from Pinterest in Google Analytics

How many referrals does Pinterest generate for your site? Are those visits valuable and do they convert? If you are looking for ways to measure your brands reach on Pinterest, here are four things you can measure using Google Analytics.

#1. Facebook Launches ‘Interest Lists’ (Why Marketers Should Care)

Over the next few weeks, Facebook will begin rolling out Interest Lists, which gives users the ability to organize updates into separate topics from a collection of fan and public figures pages. How can marketers leverage interest lists? Check out these five great tips from HubSpot and start using Interest Lists today.

#2. How to Write Readable – And Retweetable – Tweets

Looking for ways to boost the number of people following your Twitter account? To increase your followers’ engagement, you need to take some time to write readable and retweetable tweets. Here are some great tips for getting the most out of your Twitter account.

#3. What You Need to Know Before Running a Facebook Promotion

Facebook is a great way for small business owners to promote and interact with customers. Here are a few things you might want to keep in mind after the launch.

#4. 6 Tactics for Turning Trade Show Interactions Into On-Site Sales

On-site selling can be extremely difficult when you attend a trade show or live event. Here are six steps you can take to increase your chances of successfully executing on-site sales.

#5. How Brands Are Using Pinterest – And What They Can Do Better

A lot of brands have jumped onto Pinterest and started using this social network as a way to increase brand awareness and drive sales. If you are new to Pinterest or looking for ways to really take advantage of this network, check out what other brands are doing and what they could be doing better.

#6. Deconstructing the Qualities of High Quality SEO Links

Not all links are created equal. When you understand the anatomy of a high quality SEO link, you can help improve your site’s search engine ranking. Here is a quick breakdown of the right way to do linking and what makes up a powerful inbound, internal and outbound link.